Media

Virtulytix releases 2018 Global Media Forecast

Inkjet Media Growing as Use Shifts from Laser to Inkjet in the Office.

“Although the overall printer media market will decline, it is still a very large market at almost $35 billion in 2022. However, due to the shift occurring to inkjet from laser especially in the office, and media price differentials, we forecast global inkjet media revenue growing and perhaps surpassing laser media revenue before 2025. Printer manufacturers and media companies that plan for this shift can take advantage of this trend.”  Ron Iversen, Vice President Market Intelligence for Virtulytix